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Today, the marketplace is flooded with several e-commerce options for shoppers to choose from. A selection of innovative products and services are being offered to spoil customers for choice. Today, it is a reality in India. Within a previous couple of years, the expansion of the e-commerce industry in India has been phenomenal as more shoppers have started discovering the advantages of using this platform. There’s enough scope for online businesses within the longer term if they understand and cater to the customer’s need.

The internet is changing the way consumers shop and buys goods and services, and has rapidly evolved into a worldwide phenomenon. So many companies have started using the online with the aim of cutting marketing costs, thereby reducing the price of their products and services so on remain ahead in highly competitive markets. Companies also use the web to convey, communicate and disseminate information, to sell the merchandise, to require feedback, and also to conduct satisfaction surveys with customers. Customers use the online doesn’t only shop for the merchandise online, but also to match prices, product features, and after-sale service facilities they go to receive if they purchase the merchandise from a specific store. The experts are optimistic about the prospect of online business.

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It has been decades since business-to-consumer or E-commerce first evolved. Many of their studies have positives new emergent factors or assumptions that are supported the traditional models of consumer behavior, then examine their validity within the web context.